What do dropping two into Rae’s Creek have to do with advertising?



Probably nothing.

At 22, Jordan Spieth is arguably the best player in the world. He finished the front nine in 33 making birdies on 6, 7, 8 and 9. That’s four in row in the final round of the Masters, a tournament he won wire to wire last year and was poised to do again this year. So here he was going into the back nine with a 5-stroke lead and he looked untouchable.

But then he bogeys 10, he bogeys 11 and going into the shortest, toughest hole on the course, he forgets how to swing and next thing you know he has a quadruple bogey on the card and has gone from 5 shots up to 3 shots behind. Spieth fought back with birdies on 13 and 15 but a final bogey on 17 closed the door. And what had seemed like a sure thing was gone with the Georgia breeze.

So what do dropping two into Rae’s Creek have to do with advertising? Maybe everything. Both games are really hard. Both have incredible highs and lows.

There is nothing like the thrill of the chase, the hunt and ultimately the euphoria of winning a big account, winning national awards and helping a client grow their business. It requires all-out effort to win.

Conversely losing the pitch, getting fired from the client — the pain of the loss never goes away.

The fact is to compete at the highest levels you have to lay it all out, total exposure is an occupational hazard whether in sport or business.

The only solace that can be taken from Speith’s collapse was his brilliant interview with Bill Macatee immediately after the round.

Advertising can be a cut-throat business and there are lots of strong personalities, but character counts and I only hope that I can handle myself in victory or defeat as impressively as this 22-year-old kid did. Style and class never get old and are important in business, sport and life.


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