The Adobe Make it Challenge

Our Partner and Creative Director at WHITE, Matt Walker recently competed in the The Adobe + FEED Make It Challenge, an online reality advertising competition that launches today.


Adobe the premier digital creative experience provider, teamed with FEED Projects  to highlight the challenges of the creative process, at the same time providing real value in the terms of a holiday business building campaign for FEED.

The story is going to be told online over the next 7 days.

This has been an amazing process for our agency to apart of and to watch Matt as he has progressed though the creative competition. It helps that competition was for a company with a great mission. Lauren Bush Lauren (the daughter of Neil Bush and the wife of David Lauren) pioneered The FEED Project with the simple idea of creating products that would engage people in the fight against hunger in a tangible way.Lauren Bush Lauren

There have been many representations of the creative business on TV from Bewitched to the Dick Van Dyke Show and from Mad Men to the Pitch, but I don’t think that I have seen anything that captures the unvarnished creative process and insanity of the business quite like The Adobe + FEED Make It Challenge.

Everyone at our agency is incredibly proud of Matt and the fact that he was selected from top creative talent across the nation to participate and compete in such a high profile forum.

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