So we’re evolving our brand one more time; from WHITE to WHITE64. There are a number of factors behind the decision. But the main impetus for the change is our belief that WHITE64 can better convey the vision of who we are, what we stand for and how we got to where we are today. […]Read more "WE WERE THERE FOR THE REVOLUTION"
Is there anything more subjective than “good creative”? What is good creative? “I’ll know it when I see it,” is a common refrain heard to those of us who sell creative. “I love that” — “I hate that.” We all see and evaluate creative through our own personal filter. When my father started the agency in […]Read more "The art of the craft"
Even with Black Friday and Cyber Monday now over, it is hard not to remain interested in this cultural phenomenon and the changing consumer behavior. It appears that contrary to dire predictions, consumers still love the event of Black Friday shopping. Despite many retailers going with #optout Fridays and the rise in ecommerce shopping, the […]Read more "We just want what we want, and we want it now"
Going into Black Friday, there has been a lot of talk that retail is dead and that online buying, Cyber Monday and mobile purchases have replaced the real retail experience. It is certainly true that you can buy anything online these days. But is the cheapest price always the best answer? A lifelong buddy of […]Read more "The Death of Retail is Premature"
The Adobe Make it Challenge was a compelling look into the creative process, featuring a real life competition between 3 top creative teams for the honor to produce the next FEED Project campaign. As you know our talented Creative Director Matt Walker and his partner Alejandro Chavetta won the Challenge, but what might have been […]Read more "FEED Project Creative Breaks Traditional Fashion Advertising Mold"
There is yet another European movement coming to the US. Interestingly, in this digital age of speed and mobility, it is an anti-entertainment medium sweeping the globe. It’s called Slow TV. Wikipedia defines slow television, or slow TV, as live “marathon” television coverage of an ordinary event in its complete length. Its name is derived […]Read more "Vine Videos, Snap Chat, Boomerang & now Slow TV"
Our Partner and Creative Director at WHITE, Matt Walker recently competed in the The Adobe + FEED Make It Challenge, an online reality advertising competition that launches today. Adobe the premier digital creative experience provider, teamed with FEED Projects to highlight the challenges of the creative process, at the same time providing real value in the terms […]Read more "The Adobe Make it Challenge"
I love good advertising. The Art of the Craft When it works it make you feel something you were not expecting. The biggest event in marketing every year is the Super Bowl. For the brands who decide to participate in the Super Bowl, it’s a very big deal and they all want a “viral […]Read more "The best way to the head is through the heart and funny bone"
Marissa Mayer, President and CEO of Yahoo scored her first NFL touchdown this weekend and on the way she just may have redefined sports media and the hollow ground known as the ManCave. With 15.2 million unique viewers, 33.6 million video streams, and over 460 million total minutes of video consumed, this past […]Read more "The Future of the ‘ManCave’ and Yahoo’s 20 Million Dollar NFL Bet"
Simply check out the new “Life Comes Next” campaign from John Hancock. It is a brilliant execution and the perfect integration of compelling creative with online and social media. The campaign is a series 30 second real life docu/dramas spots that leave viewers with mini cliff hanger and the only way to pay it off […]Read more "Where is new media going when it comes to building brands?"