The Adobe Make it Challenge was a compelling look into the creative process, featuring a real life competition between 3 top creative teams for the honor to produce the next FEED Project campaign. As you know our talented Creative Director Matt Walker and his partner Alejandro Chavetta won the Challenge, but what might have been missed in the docudrama was the actual creative product.
It is exceptional work, and a very nontraditional look for fashion advertising. Of course FEED isn’t just any other fashion advertisers and it would only make sense that the winning campaign would break the stereotypical mold.
Below is the article from Adweek that features the print, and below that is the video with music by Stephen Colbert’s band leader John Batiste.