Is waving the flag enough?

How do you define what is great patriotic messaging? Is it swapping out the Budweiser label to say America? I do think the label looks cool…however I do struggle with the authenticity, particularly when Bud is owned by Belgium base InBev. Back in the glory days when Anheuser-Busch was an American company they did have some powerful […]

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What’s Hot in Sports Marketing

I had the privilege of leading a terrific panel on sports marketing last week at the Mid-Atlantic Marketing Summit. We had four of the five Professional teams in Washington represented; The Washington Nationals, DC United, Washington Wizards and Washington Capitals. Part of the discussion involved how the teams are trying to break through the clutter. Each […]

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The candyman can

I am an inspired Ad Man. Fresh off the American Association of Advertising Agencies Transformation Conference in Miami last week I got to see some of what makes our industry so compelling. I got to hear from icons of the industry, Maurice Levy Chairman of Publicis, Martin Sorrell CEO of WPP, Carolyn Everson VP Global […]

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New Creative from WHITE64

It is always exciting to have new creative at the agency. It is particularly fun when we have work that I think is so good. This week we have launched two campaigns that I think will really break through the clutter. The first is for The Biotechnology Innovation Organization (BIO), which represents more than 100 […]

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