I think Tom Heath did a great job of telling the story of the trials and tribulations of WHITE64. http://wapo.st/2a0niSj The advertising business is a crazy wild ride. What Tom failed to mention is the incredible contribution my Partners Carrie Edwards, Jose Banzon, Kipp Monroe, have made to the business. In addition, our next generation of leadership, […]Read more "The Crazy wild ride of running an advertising agency"
In the changing game of the advertising business, big creative ideas can come from the most unlikely places. With the controversy over the media transparency report by the ANA, the rise of programmatic buying and increased competition from traditional management consulting companies like Accenture, it seems like the advertising business is under attack like never […]Read more "Cannes Lion and Grand Clio goes to David the Agency"
As an agency we have made some big changes in the last year; new office space, new name, new branding, new positioning, new benefits, but none of that would have been possible without the hiring of our new COO Kerry Beutel. Kerry is actually a boomerang employee, she worked at the agency in the early […]Read more "In the Advertising business the right hire can make a big difference"
I have had a private office with a door for nearly 35 years. I never thought I could live the cube life, but I have to say that I am loving the open environment. It is amazing after 17 years in the same space what an open office can do for inspiration, creativity and moral. […]Read more "Space Inspires and our new office rocks"
How do you define what is great patriotic messaging? Is it swapping out the Budweiser label to say America? I do think the label looks cool…however I do struggle with the authenticity, particularly when Bud is owned by Belgium base InBev. Back in the glory days when Anheuser-Busch was an American company they did have some powerful […]Read more "Is waving the flag enough?"
I had the privilege of leading a terrific panel on sports marketing last week at the Mid-Atlantic Marketing Summit. We had four of the five Professional teams in Washington represented; The Washington Nationals, DC United, Washington Wizards and Washington Capitals. Part of the discussion involved how the teams are trying to break through the clutter. Each […]Read more "What’s Hot in Sports Marketing"
Probably nothing. At 22, Jordan Spieth is arguably the best player in the world. He finished the front nine in 33 making birdies on 6, 7, 8 and 9. That’s four in row in the final round of the Masters, a tournament he won wire to wire last year and was poised to do […]Read more "What do dropping two into Rae’s Creek have to do with advertising?"
At the 4A’s Transformation Conference this spring there was a lot of discussion about gender equality, the JWT harassment lawsuit and the history of advertising defaulting to objectifying women. Through the Girls Lounge at the 4A’s, a webinar was made available to WHITE64 called “The Weapons of Creative Leadership Series: How to lead creative talent to change the world” […]Read more "Does the new Burberry Campaign Objectify Women?"
I am an inspired Ad Man. Fresh off the American Association of Advertising Agencies Transformation Conference in Miami last week I got to see some of what makes our industry so compelling. I got to hear from icons of the industry, Maurice Levy Chairman of Publicis, Martin Sorrell CEO of WPP, Carolyn Everson VP Global […]Read more "The candyman can"
It is always exciting to have new creative at the agency. It is particularly fun when we have work that I think is so good. This week we have launched two campaigns that I think will really break through the clutter. The first is for The Biotechnology Innovation Organization (BIO), which represents more than 100 […]Read more "New Creative from WHITE64"